Trusted product identity
Give every product a persistent Digital Product Passport that keeps its essential information and story connected.
FOR PREMIUM BRANDS & FOOTBALL CLUBS
Exceptional products.
A lasting relationship.
HALA is Digital Product Passport infrastructure that connects product identity, authenticated ownership, loyalty and second-hand value — from the first purchase to every chapter that follows.
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Explore the passportMade to endure.
Designed to stay connected.
Designed to stay connected.
Product identity
Authenticated ownership
Loyalty & second-hand value
One identity.
Every chapter.
From the first purchase to every future owner, HALA gives each product a trusted digital identity designed to preserve its value and deepen the relationship between organizations and their communities.
HALA GENESIS COLLECTIONILLUSTRATIVE PASSPORT
HALA PRODUCT PASSPORTIllustrative
GENESIS COLLECTION
The Genesis Cap
Product identityHALA · GENESISCollectionGenesis Edition
A product. A provenance. A passport.
More than a certificate.
A connection that lasts.
Loyalty through ownership
Turn ownership into an ongoing relationship with customers, collectors and fans.
Value beyond the first sale
Stay connected when products change hands and create new opportunities across the second-hand market.
The work of a moment.
The value of a lifetime.
Behind every piece, a pair of hands.
Behind every passport, a story worth protecting.
More than compliance.
Built for growth.
A Digital Product Passport should do more than display product information. HALA turns it into a foundation for ownership, loyalty and second-hand value.
A persistent identity.
A connected story.
Keep essential product information and provenance connected through a Digital Product Passport.
A lasting relationship.
Connect products with their owners and keep customers, collectors and supporters engaged beyond the first purchase.
Value beyond the first sale.
Remain part of the product journey and create new commercial opportunities when ownership changes.
Built for premium brands and football clubs.
Book a callExceptional products.
Connected communities.
One foundation for the products people treasure and the organizations they believe in.
Premium brands
Protect what makes every product valuable.
Preserve product identity, strengthen client loyalty and remain connected throughout the product’s lifetime.
Explore HALA for brands
Football clubs
Turn merchandise into a lasting fan relationship.
Connect official products with supporters from the first purchase onward.
Explore HALA for clubsA few things
worth knowing.
For the next question,
let’s start a conversation.
Who is HALA designed for?
Premium brands and football clubs that want to strengthen product identity, ownership, loyalty and second-hand value.
How does HALA support loyalty?
HALA keeps brands and clubs connected to product owners beyond the first purchase, creating a foundation for recognition, access and ongoing engagement.
What happens when a product changes hands?
Its digital identity and relevant history can continue with it, preserving trust and opening new opportunities in the second-hand market.
Can football clubs use HALA?
Yes. HALA can turn official merchandise into a lasting connection between a club and its supporters.
MILANO, ITALIAA NEW CHAPTER IN OWNERSHIP